Certain rules and principles pertain to every subject or industry, and knowing them early and fast will help in understanding what the subject entails.
In the direct response industry, among other things, we are to familiarize ourselves with the cogent “28 must know” for every successful copywriter
Here they are:
1. Tell your reader instantly what is in it for her
2. Make it simple to read, so simple 9 years old can understand
3. Lead with instant emotional stimulation
5. Use attention-grabbing phrase
6. Avoid the use of “that” if possible
7. Space your sentences for easy reading
8. Don’t forget why you’re writing (action/money)
9. Let it be relatable
10. Write every day
11. Don’t sound desperate
12. Be 100% believable
13. Don’t blame your reader
14. Write with passion
15. Know your audience more than they know themselves
16. Write to one person
17. Read your copy aloud
18. Hand-copy blockbuster sales letter
19. Learn to swipe and not plagiarize
20. Use slippery slope
21. Keep repeating the main benefits
22. Write benefits-driven bullets
23. Don’t talk too much about yourself
24. Use common English
25. Fear, Greed, and lust are common emotional triggers. Use them.
26. Close with hellfire effect (like your reader has choice to do what she likes)
27. Tell her the exact thing to do next (a strong call to action)
28. Let your offer be Irresistible
What do you think about this? Or you have additional ones, let me know what you think below