Healthcare | Fertility & Wellness | Holistic Health
Content Strategy, Brand Identity, Website UI/UX, Web Development, SEO Strategies
Developed a sleek, responsive website aligned with One Wellness’s modern, serene brand identity and built a booking platform for consultation
The Problem
One Wellness Center, a premium fertility and wellness clinic located in Victoria Island, Lagos, required a compelling digital platform to:
Clearly present their integrated fertility services and wellness offerings
Showcase their ultra-modern facilities and advanced medical equipment
Share educational content and reproductive health insights
Build trust and credibility through client testimonials and medical team credentials
Generate leads from prospective patients seeking consultations or treatment.
The Solution
Developed a sleek, responsive website aligned with One Wellness’s modern, serene brand identity.
Structured intuitive site sections: Home, About Us, Services, Fertility, Wellness, Education & Events, Contact—enabling smooth navigation.
Created dedicated service pages for fertility treatments (IVF, ICSI, IUI, egg/sperm freezing, antenatal care) and wellness offerings, highlighting technologies like micro-manipulators and diagnostics tools.
Built a functional booking system that allows users to schedule consultations, wellness sessions, and event participation directly from the website.
Incorporated facility showcase pages featuring the serene ambiance, embryology lab, consultation rooms, and treatment spaces.
Integrated an “Events & Education” hub to promote clinic-hosted brunch/tour events and fertility education sessions.
Embedded lead-generation CTAs: “Book Consultation”, “Join Event”, and newsletter sign-ups throughout the site.
Optimized for mobile-first browsing, ensuring fast performance (minification, caching), SEO best practices (meta tags, alt-text, clean URLs), and accessibility.
Enhanced the “About” page with staff credentials, global training backgrounds, and alignment of ethical standards.
The Outcome
The redesigned One Wellness Center website positions the clinic as a leading-edge, compassionate fertility and wellness destination.
It effectively communicates their full-service approach, melding fertility treatments and holistic care while providing insight into their facilities, technologies, and events.
The integrated booking system streamlines patient engagement and appointment scheduling, while thoughtfully placed CTAs and educational content drive both interaction and conversions, boosting trust, visibility, and bookings.
